The Side Hustle Problem No One Talks About, And How to Fix It
PLUS: Revealing My Income From Last Month
Everyone is obsessed with scaling their side hustle or freelance business to $10K/month. It’s the golden number. The milestone that every course, membership, and consultant promises will change your life.
But let’s be real, most of those promises are downright ridiculous.
The $10K/Month Illusion
Here’s the problem:
Is that $10K revenue or actual take-home pay after taxes and expenses?
What happens when you hit it and realize it’s just another job with more work?
How do you scale past it without working even harder?
Most courses and coaching programs don’t tell you this. They give surface-level advice that might help you get started but won’t get you out of the hamster wheel of working in the business.
And this is exactly why I haven’t made much content about freelancing and side hustles. I’ve only seen peacocking and fluff around growing our side hustles….until now.
Why Can I Speak to This?
Because I’ve actually scaled a business past $10K/month. And I can tell you firsthand that there was no course nor PDFs purchased by me from some guru that made it happen.
Here’s my actual finance dashboard from RocketMoney for last month, showing income from all my revenue streams, exclusive to Substack!
I rarely share income details because I don’t want people following me for my bank account instead of my ideas. But for context, $34K is half of my most recent yearly corporate salary. Reflecting on that shift is surreal.
Thank you for making this space feel safe enough for me to be this vulnerable.
So, yes….as cringy as the gurus have made it sound, I know what it takes to “scale a business past 10K/month”. 🤪
I know how much time and effort this takes on your own. I’ve been waiting for a solution myself. Every side hustler, freelancer, and agency owner eventually hits this wall. Scaling solo is overwhelming, isolating, and exhausting.
But don’t worry, I’ve got the solution.
Scaling Past the Hustle
Most business owners don’t just want to grow. They want to exit. Meaning, they want to step out of the daily operations of their business so they can actually live their lives.
And that’s where licensing comes in.
Think about Ritz Carlton. It’s a luxury hotel brand, but they don’t personally run every location. They license their name, their system, and their blueprint.
Freelancers can now do this too!!
Take Molly, for example.
She built a Notion agency from $0 to $10K/month in 90 days. Then, instead of grinding harder, she licensed her existing business model. Now, other freelancers follow her proven system, while she collects upfront fees and revenue share. Some of her licensees are on track to make up to $120K a year!! And Molly is even collecting passive income from her licensees income.
(More details about the success story here)
If you’re a visual person like me, here is what her franchise offers her licensees:
I know this got your franchise brainstorming flowing! She scaled beyond her time and you can too!
How Licensing Works (And Why You Should Care)
Get off the neverending marketing treadmill.
How many posts do you need to make just to increase your revenus to $1,000? From someone who successfully sells digital products for a living, I know it takes quite a few posts…
Instead, you can scale your existing products by acquiring licenses to 10X your efforts without requiring 10X effort from you!!
Licensing allows you to:
✔ Earn upfront fees for unlocking/white labeling the business model you've already built
✔ Make money from others using your proven system
✔ Skip the tech headaches and platform fatigue
✔ Build long-term, passive income that grows without you
And the best part? You don’t need a massive audience. You don’t even need course creation experience.
And, you can receive all marketing support including content strategy to find your first licensees to join your new franchise.
The traditional freelance model is broken because it keeps you tied to your time. But licensing? That’s what turns your expertise into an asset that works for you.
If you’re tired of hitting the same income ceiling over and over, this might be your way out of the freelancing hamster wheel.
If you learn better by watching a video than reading, I got you ⬇️
Want to Learn More?
Use my exclusive, personal contact form to request more information from Stack. This let’s you take advantage to the my direct line to the CEO and Marketing team.
My experience with collaborating with them has been VIP, top-tier vibes!!
Be sure to take advantage of this now as early-bird licences receive Stack's platform and services at no cost!
Stack has some serious investors and teams from (including but not limited to) Wix, Fiverr, Monday, Medium, Honeybook, and Udemy.
Every freelance business is unique, so don’t hesitate to ask any questions below in the comments!